— Concept Project · Not a client website
A lead-generation website concept for a local electrical business — designed to turn service searches into quote requests.
The Brief
Northern Beaches Electrical Co. is a fictional concept created by North Studio — not a real client — to show how we'd approach a local trade business that depends on its website to generate quote requests.
The brief we set ourselves was simple: make it obvious, within seconds, what the business does, where it operates and how to get a quote — without the generic template feel most local trade sites default to.
The Approach
Mapped the business's services first — switchboards, lighting and power, safety inspections, renovations, EV chargers, emergency call-outs — so the site's structure matches how customers actually search, before any visual design started.
Treated licensing, service area and straightforward contact details as primary content rather than footnotes, since that's what local customers check before calling a tradesperson.
Designed the enquiry flow so a visitor who asks for a quote on a specific service lands in a form that already knows what they're asking about.
What the concept actually demonstrates.
01
Six core domestic services — from switchboard upgrades and safety inspections to EV chargers and emergency call-outs — are set out on one services page, each with its own deep-linkable section, so a visitor can be sent straight to the job they need instead of a generic homepage.
02
Licensing, insurance and service-area coverage are surfaced as primary content near the top of the page, alongside the kind of local proof points customers look for before calling a tradesperson.
03
Every service has its own "Quote this" button that opens the enquiry form with that service already selected, cutting steps out of the path from "I have a problem" to "I've requested a quote."
04
Semantic markup, visible focus states and sufficient colour contrast throughout, built on a lightweight stack so the site loads fast on the mobile connections most local searches happen on.
Responsive Design
The layout, navigation and quote form were designed for a phone screen first, then expanded up to tablet and desktop — not the other way around.
Mobile
Tablet
Desktop
Final Result
As a concept project, Northern Beaches Electrical Co. doesn't have real traffic or enquiry data behind it — there's no client to report results for. What it demonstrates is the kind of website North Studio builds for local trade and service businesses: a clear structure, a credible presentation and a conversion path built around how customers actually decide who to call.
Explore the concept in full — every page, every breakpoint.
Concept project — not a live client engagement.
